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Litquidity's 2024 Year-End Letter

The annual recap of what I've been up to the past year and where I see the future of the Litquidity brand. Happy New Year, everyone!

Dear Lit Fam,

Happy New Year! This year-end letter has become an incredibly important piece for me to publish, as it’s the perfect time to reflect on and summarize my experiences, learnings, mistakes. It helps set the foundation for how I will tackle the year ahead. I know we’re already a few days into the new year but better late than never!

2023 was a year of layoffs, regional bank implosions, the “golden age of private credit”, slow down on rate hikes / inflation. It was also a year full of personal life changes for me and the launch of new businesses.

2024 was another big year spanning the US presidential election, the Diddy downfall, the reversal of the “woke” tide, economic rebound, and the Olympics (which already feels like that was years ago…).

For me personally, 2024 was filled with major business learnings, meaningful growth of the Litquidity ecosystem, capital deployment, and a new relationship.

Oh, and I almost forgot… 2024 was the year my identity was revealed. I was able to keep my identity hidden (at large) for nearly 7 years and will miss the period of anonymity, which I felt added to the brand. Thank you to Madison Darbyshire at the Financial Times for allowing me to share my story. More on the reveal later in this piece.

Heading into 2025, my mind is clearer than ever, I’m in the best shape of my life, and I’m filled with optimism. The year was not without its ups and downs and I’ll go into them in depth below.

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